Sunday, October 3, 2010

Moving Architecture. Video Projections on Buildings.




Buildings are leaving behind their characteristics as permanent still volumes and changing into interactive elements. Human perception shifts to perceive them now more like a TV than a squared sleek facade. That gives them the special effect "in motion" that we didn´t have before, opening the possibilities to a broad spectrum of typologies.

 It seems large scale video projections are becoming lately very popular as an instrument of marketing and a way of attracting attention in cultural events and art hubs. Here is a video projection from URBANSCREEN, a german company dedicated to the production of this special unique pieces of architecture in motion.

You can see one of the videos about their great creations here: